Big Data Enters Next Stage of Growth

Tue, Apr 9, 2013

Most Innovative Big Data Companies

Next Stage Of  Surging  GrowthOne of the biggest investment themes of the next few years is entering its Next Stage Of  Surging  Growth.

Big Data – which we believe will be a major bubble buzzword in a few years – is on pace to have another big year.

The term, although quite meaningless because it encompasses nearly Every Aspect Of Technology, refers mainly to companies that help their customers manage their massive and growing stores of data on its customers.

Think of a company like Amazon (NADAQ:AMZN). It has a massive and complex system which tracks its customers buying habits. They can use this data to suggest products for its customers, notify them of sales they’ll respond too, and many more ways of increasing customer satisfaction and revenues at the same time.

Now one of the future darlings of the Big Data boom is laying out high expectations for the year ahead.

Splunk (NASDAQ:SPLK) is the prototypical Big Data company. It helps its customers manage their terabytes of data more efficiently.

More importantly, the company shows the type of growth trajectory of the Big Data trend. For example, Splunk has doubled revenues in the last year. Its customers include Zynga (NASDAQ:ZNGA), Comcast (NASDAQ:CMCSA), and the FBI. It was recently named the #1 Most Innovative Big Data Company by Fast Company.

In short, Splunk is rapidly growing, has developed excellent and useful products, and has already signed on many deep-pocketed customers to keep the growth coming fast.

That’s why the company announced this week it expects its customer base to expand from just under 5,000 right now by adding an additional 2,000 customers in the next year.

Big Data Enters Next Stage of Growth

Of course, this kind of rapid growth is just another leg of growth in the Big Data boom that will be driven by many factors.

For one, data is increasingly regularly. The combination of social networks and additional information from sources like Google Glass and facial recognition will create massive bottlenecks in many company’s data management systems.

For another, ongoing economic woes will force companies to be more efficient, serve their customers better, and take market share from their competitors without spending big on advertising to do it.

In the end, Big Data is here to stay for the next few years. We expect it to reach bubble proportions over that time. Splunk and a few other companies are still in their relative infancy. They are positioned to be a big winner in this boom and many others will be there too.

If you want to invest successfully now that the markets are at all time highs, you better find the value and/or the growth. Those are the only places you’ll be able to beat the markets. Big Data will offer both to investors looking to buy into this explosive growth trend right now.

Visit Contrarian Insights For More Information

Good investing,

 

Andrew Mickey
Executive Editor, Contrarian Insights

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